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Tag marketing insight

WHAT IS A FIGHTER BRAND?

Organizations planning new product launches during the early part of the 21st century had a unidirectional approach i.e. just to look up the price ladder due to increasing income levels of consumers and their never-ending desire for better quality products, that era began with a focus on high-end, premium and luxury product launches. But that period changed to a more stressful economic era causing consumers to rationalize their spend hence brands forced to come down the price ladder. This change in consumer behavior caused many mid-tier and premium brands losing their market shares to low-end price brands in the market. These organizations are facing an uphill strategic task ahead. Should they counter this threat upfront by decreasing the offering prices, which will result in destroying their profits and brand equity? Or should they try and hold the path with the hope that it will correct itself and in the process losing customers who may not come back to them after experiencing a low-cost brand? Given how big the damage could be in the longer run, quite a few organizations are now contemplating to launch a Fighter Brand. What is a fighter brand?

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Marketing and Brand Communication professional with over 20 years of experience with various brands.

The Popular Top 10 Television Brands In India 2018

 

TV Market in India is heating up with over 70 players competing with each other. It is gearing up for a tremendous price-war, especially in the online space. Although LG, Samsung, and SONY together still commands approx. 70% Market Share but we will look at some of the top popular television brands in India in 2018 in terms of total value share they have achieved this year. Read More

Marketing and Brand Communication professional with over 20 years of experience with various brands.

How to Position a Brand- A Marketing Insight

Are You the Chosen One?

The world is a cluttered place. When it comes to business it’s even more cluttered with so many brands talking or trying to talk in so many different languages while targeting the same set of consumers. As a Brand owner, have we ever thought how confused our consumers are?  What makes them choose a brand when they go shopping or go choosing a product or services offered by various brands? Read More

Marketing and Brand Communication professional with over 20 years of experience with various brands.

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