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The Popular Top 10 Television Brands In India 2018

 

TV Market in India is heating up with over 70 players competing with each other. It is gearing up for a tremendous price-war, especially in the online space. Although LG, Samsung, and SONY together still commands approx. 70% Market Share but we will look at some of the top popular television brands in India in 2018 in terms of total value share they have achieved this year. Read More

Marketing and Brand Communication professional with over 20 years of experience with various brands.

E-Commerce Discounting,Are Brands Getting Desperate?

WHY DISCOUNTING

Discounting is commonly used by marketers to please a shopper by making an attempt to produce higher worth of the merchandise. A development that was used on some occasions earlier has currently become a daily trend when e-commerce started in Asian country. E-commerce portal has forced quite an few brands to begin discounting product on regular basis however real question arises here… why discounting? Are they not assured of providing enough worth to their customers while not discounting or is it some quite routine where different brands are taking desperate discounting measure to beat others?

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Marketing and Brand Communication professional with over 20 years of experience with various brands.

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