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E-Commerce Discounting,Are Brands Getting Desperate?

WHY DISCOUNTING

Discounting is commonly used by marketers to please a shopper by making an attempt to produce higher worth of the merchandise. A development that was used on some occasions earlier has currently become a daily trend when e-commerce started in Asian country. E-commerce portal has forced quite an few brands to begin discounting product on regular basis however real question arises here… why discounting? Are they not assured of providing enough worth to their customers while not discounting or is it some quite routine where different brands are taking desperate discounting measure to beat others?

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